Pollination of young people to promote domestic and foreign trade Yiwu small household appliances transformation and development ushered in the "incremental space"

In recent years, taking advantage of the east wind of the "home economy", the small household appliance industry has entered a phase of rapid development. From small yogurt machines to multi-functional air fryers, and then to the whole network of crazy recommended scrubbers, Yiwu small home appliance industry can be described as explosive models frequently. At the same time, Yiwu's small home appliance industry is in time to seize the new wind of online consumption, with the net red live, cross-border e-commerce, overseas e-commerce, and other new industries, new models, through the offline online channels, to reconstruct the traditional sales model.At present, Yiwu small home appliance industry is concentrated in the International Trade City, the second zone of the market, an existing business space of more than 900, more than 1,000 business entities, domestic sales for the secondary wholesale market, supermarkets, e-commerce live, etc., export sales for Southeast Asia, the Middle East, Africa, Europe and America, and other countries and regions. According to Yiwu Customs statistics, January-April Yiwu City exports mechanical and electrical products of 52.43 billion yuan, an increase of 60.0%, accounting for 40.1% of the total export value of Yiwu City.Small household appliances pollinate young people"Once upon a time, frying, boiling, and steaming are inseparable from the pot, but now it is a different, freshly ground coffee extractor, fruit and vegetable juicer, multi-functional constant temperature health kettle, steam and baking box, and other small home appliances, without leaving home can also drink their coffee, juice, eat aromatic roast." In the International Trade City, Zone II, stall 17184, the shop manager A Zhi told reporters that in the past two years, small kitchen appliances have become a necessary home for young consumers to enhance their sense of well-being.It is reported that the Yiwu small home appliance vertical can be broadly divided into three categories: kitchen appliances (rice cookers, electric pressure cookers, induction cookers, soybean milk machines, cooking machines, electric kettles, etc.), small household appliances (sweeping robots, hoovers, hanging irons, etc.), and small personal care appliances (hair dryers, beauty instruments, electric toothbrushes, razors, etc.)."Small appliances are small but cost-effective, and they are 'magic tools that can solve various small life problems." Yiwu Paier electrical appliances shop manager Zhang Honglin said, compared to thousands or even tens of thousands of large appliances, small appliances' low prices, small volumes, and consumption frequency are also higher, by the 90s, 00 young consumers love. At the same time, covering cooking, cleaning, beauty, and other areas of multiple categories of small household appliances, by meeting the diversified and personalized consumer demand, the formation of a huge long-tail market, but also the development of the small household appliance industry in Yiwu market has brought a huge "incremental space".Right now, the whole home appliance industry is moving from the incremental market to the stock market, and small home appliances have become the last "blue ocean". Luo Hongying, president of the Yiwu Small Appliances Industry Chamber of Commerce, said frankly that many enterprises in the Yiwu market over the past two years have flocked to the small appliances "track", especially under the epidemic "home economy" overlaid with the demand for consumer upgrading, stimulating consumer demand for small appliances in different scenarios, which is also The new consumer scenario and consumer demand are the result of the combined effect. Data shows that in 2021, the market size of small household appliances in China has exceeded 486.8 billion yuan.It is not difficult to find that behind the continued popularity of small appliances, there is also a user-led change in production and consumption concepts. The iterations of small kitchen appliances have met the needs of lazy homeowners for convenient cooking and healthy living; small cleaning appliances have freed people's hands and brought about a healthier and cleaner living environment; small beauty appliances have met people's increasingly sophisticated "beauty" needs; small baby appliances have solved many new parents' childcare Small appliances for babies have solved many new parents' childcare problems; small appliances for health have become a necessity for many silver-haired people.Multi-point efforts to stabilize domestic and foreign markets"Master, after the container is filled, don't forget to put the new product brochures that customers want." "Okay, have put 50 books to customers." In the warehouse of Yiwu Port Kemei home appliances, the company's relevant person in charge Li Jianhong carefully check the shipping information and hurried to explain to the stevedore not to forget the "top priority".New product album is the enterprise's single "magic weapon", Li Jianhong laughs, the epidemic so that the flow of domestic and foreign businessmen blocked, small household appliances samples and physical slightly different, many foreign businessmen asked the enterprise to provide a picture book, detailed product features, dimensions, accessories attached to send them. "Customers want is not very urgent, so after communication, decided to put the picture book in the container, one to reduce mailing costs, the second picture book is more intuitive, customers on the product at a glance." Li Jianhong said."Our industry is up to 70% outward-looking, and foreign trade orders have been shifted to online because of the epidemic. Foreign businessmen look at samples and sign orders through video, live streaming, and photos." Luo Hongying told reporters that the epidemic on foreign economies, foreign orders from large orders to small orders, but even if the process of placing orders for goods inconvenience, foreign merchants on Yiwu small household appliances demand is still strong, shipping costs remain high is still shipping constantly is the force of evidence."We belong to the integration of industry and trade enterprises, with design and development, production and sales, export of the whole industry chain, many customers see this, willing to establish long-term cooperation." Li Jianhong told reporters that the enterprise itself also attaches great importance to the advertising effect, in Yinhai Road, Yiwu port area put a lot of advertising, to improve the visibility, achieved good results, many domestic and foreign businessmen have inquired about the order and come.The reporter learned that more and more companies are entering the small home appliance industry, making the industry more competitive, so that the winners and losers, and the emergence of high-quality industry dark horse. Comet Appliances has always focused on innovation and constant product iteration. "Several new products are launched every month, not only in terms of innovation in product appearance but also in materials." Li Jianhong opened a gift box of new products for the reporter, which consisted of a razor, an armpit hair razor, and a cleaning brush, with a wholesale price of about 66 yuan. Innovative design, not only improves the added value of the product, but also meets the needs of users, and there are numerous cases of such design innovation.As an indispensable daily necessity in life, quality, health, personalization, value, and intelligence are important trends in the home appliance industry. Luo Hongying said that the transformation and upgrading of Yiwu's small household appliance industry should also be close to it, changing the "practical, low-priced, homogeneous" production direction, and constantly improving the added value of Yiwu's small household appliance products, and gradually enhancing the influence of Yiwu's small household appliance industry in the country and the world to create an international brand of Yiwu.